Still losing sleep over all the legal legwork it takes to set up & run an online business?
What if you could easily set up & protect your business without smashing open your piggy bank or spending hours getting your “Google Law” degree…
Still losing sleep over all the legal legwork it takes to set up & run an online business?
What if you could easily set up & protect your business without smashing open your piggy bank or spending hours getting your “Google Law” degree…
Would you finally feel confident enough to turn your hobby into a legitimate business primed for exponential growth?
If you’re nodding your head yes then LOCK it Down™ (legal) Toolkit is for you.
Every time you copy and paste someone else's privacy policy, fire off a boilerplate contract, or cross your fingers and *hope* nothing goes wrong… you’re playing a dangerous game of Business Roulette.
And whether you’re planning on starting an online business, you’ve just signed your first client or sold your first product, or you’ve been around the block for years…
You won’t have the confidence (or the resources) to reach your full potential until you’ve taken care of the legal-ly stuff your business needs.
So if you’re ready to bottle up your genius to grow your business, serve your audience, and make a positive difference (without risk) then this is for you.
This is your chance to catapult your business forward with the peace of mind that all the legal i’s are dotted and t’s are crossed…
without spending thousands of dollars consulting with out-of-touch (or just out-of-industry) lawyers, or wasting countless hours trying to learn the ins and outs of business law.
Because, the truth is…
You Don’t Know What You Don’t Know
(and what you don’t know can hurt your business)
When you first decided to start your own online business all you saw was potential and profits.
After all, who wouldn’t want to trade in their cramped cubicle, airtight schedule, and marathon of Zoom meetings for the personal and financial freedom that comes from being your own boss? But for some reason, when you finally decided to flip your 9-5 the bird and do your own thing, you felt more like curling up in the fetal position than you did ready to kick ass and make money. Because deep down, that golf-ball sized lump in your throat is reminding you why so few people take the entrepreneur road less traveled…
You’ve heard the horror stories.
The One Where the Online Coach Had Their Entire Course Copied & Sold Word for Word – only they never took legal steps to protect their program (and can’t afford to pay an attorney to clean up the mess).
The One Where the Freelance Blogger Got Ripped off By a Client Who Refused to Pay Them – only they never set up a contract and have about a snow cone’s chance in Miami at recovering their losses.
The One Where the Consultant Mixed up Their Paperwork – and now they’re on the hook for thousands of dollars in tax penalties (and on the verge of bankruptcy).
We all think that “this will never happen to me…” Until it does.
Because no matter how much you want to ostrich your head in the sand and hope it won’t be you, you never know what’s coming down the road. And if you’re as successful as you know you can be (and why shouldn’t you be?), then it’s only a matter of time before you bump into a costly (and easily avoidable) legal situation.
And I get it… You didn’t sign up for this.
You shouldn’t need to pass the bar exam, become a licensed CPA, and become fluent in “legalize” JUST to pursue your passion.
You want to use your gifts to make a living. And trying to set up the legal side just takes time & brain power away from doing what you have to do to hit your goals. Or at least that’s what it feels like.
So you avoid anything that even rhymes with “law” like the plague… Until your corporate client is asking for a copy of your contract for their legal department to review (awkward). You smile and say, “Of course! I’ll get that right over to you.”
*Cut to: hours digging in the Google hole only to find templates that are so generic they might as well be named Honey Crunches of Oats.* Knowing you don’t have thousands to sink into a random lawyer who doesn’t know the first thing about running an online business… You ghost your latest lead, cross your fingers and hope that those free contracts will be good enough for the next client.
After dedicating years to perfecting your craft, you should be able to dive headfirst into your business
With all the (theoretical) blood, sweat and (literal) tears you've poured into your side hustle, you've earned the right to boldly move forward with a business you believe in.
You've earned the right to become a Legally Legit CEO™ instead of a worried entrepreneur doubting whether you can really handle all the responsibilities of running a business.
I want to show you how you can take the reins and steer your business forward. But there are a few key things you need to understand first…
After dedicating years to perfecting your craft, you should be able to dive headfirst into your business
With all the (theoretical) blood, sweat and (literal) tears you've poured into your side hustle, you've earned the right to boldly move forward with a business you believe in.
You've earned the right to become a Legally Legit CEO™ instead of a worried entrepreneur doubting whether you can really handle all the responsibilities of running a business.
I want to show you how you can take the reins and steer your business forward. But there are a few key things you need to understand first…
The 3 Reasons You’re Still Stuck in a Legal Nightmare
You think that setting up your business the right way will be hard and time-consuming.
We’ve all been stung by the procrastination bug at some point. And, really, who can blame you?
You’ve already got a to-do list the size of a small novel and pouring over legal documents takes precious time away from your business. When it comes to handling the legal side of things, you basically treat it like signing Apple’s latest “terms of service” agreement. You blindly click “accept” and pray that you haven’t signed away the rights to your firstborn child. Besides, even if you pour countless hours dissecting every template you can find on Google, there’s no guarantee that you’ll even have a basic understanding of just what the hell you’ve put in your contract.
But here’s the deal:
You can set up your business quickly. And make sure that it’s 100% protected from the beginning. What you need: Specific advice and templates that are tailored for your business, so that you can cover your legal bases without a fancy law degree.
You’re nervous that all those shiny legal tools will cost your life savings.
After all, using a cheap lawyer is about as dangerous as using that skydiving company with a one-star Yelp rating. And when you search for legal help online, the first result that pops up is a law firm that charges thousands of dollars just to get your foot in the door.
Thanks, but no thanks.
So you seek out online legal services as an “affordable” alternative. The only problem? The templates are so filled with legal mumbo jumbo that you need the entire cast of Law & Order just to decipher the code. Even worse, the templates seem like they were written before the concept of the internet was even born. As for those free legal templates… well, they seem as exciting as a slice of pepperoni pizza when you’re on a juice cleanse.
That is, until you give them a skim and realize that they’re chock-full of generic language and irrelevant details. At best, using them puts you at risk of looking unprofessional in the eyes of clients and vendors. At worst, they leave you vulnerable to legal issues that could come back to haunt you. Finding legal advice specific to your industry is hard. Finding it at an affordable rate? That’s like trying to find the dollar menu at Whole Foods.
What you need:
Someone to guide you through the muddy legal waters without charging you thousands of dollars to do it right. Even better? Someone to walk through the muck for you, so you don’t have to.
You only want to spend money on a lawyer once you have a problem.
Here’s the thing about lawyers: People only hire them when things go sideways. Like when your business goes belly-up due to an unexpected penalty, tax bill, or lawsuit. And, to be honest, it’s natural to feel this way.
As a new creative, wouldn’t you rather spend your hard-earned money on things that will actually improve your business? Like fine-tuning your shiny new website, refining your branding, and marketing your services to clients? Besides, it’s not easy to decipher between legitimate offers and false advertising. Without basic knowledge on the subject, investing in legal help feels a lot like playing the lottery. You think you have a better chance of success by responding to those suspicious emails from that Nigerian Prince than you do finding sound legal advice from someone you found online.
If you’re serious about going all in on your business, taking care of the legal side is a necessary expense. Because if you don’t comply with legal requirements for owning and operating your business from the beginning, you could face serious consequences. By the time you seek out legal help to deal with these issues, it could already be too late.
What you need:
Trustworthy insight into how to set up your business the right way from the get-go, so you can avoid bigger issues from surfacing down the road.
If you think that you only need to address the legal side of your business when things go wrong, you’re putting yourself (and your profits) on shaky ground.
Because as soon as you simplify all those tedious, annoying, legal parts of running an online business, you’ll be able to…
- Easily set up your business, tackle legal hurdles, and face the future without fear.
- Reserve your mental energy for scaling your business, not worrying about the law.
- Use documents that boost your credibility and professionalism in the eyes of your peers, clients, and customers.
- Launch your website & social the right way... the first time
- Send out contracts that let you run your business with confidence.
-
Put legal paperwork in place that keeps you safe
ifwhen conflicts arise. - Have a fundamental understanding of how the law affects your business so you can eliminate all possible bottlenecks to success.
Whether you’ve just dipped your toes into the online arena or you’ve been here for years…
You can use the law as an asset that improves your business — instead of something that stunts your growth and puts you in an “L.A.-at-rush-hour” gridlock
All by using the step-by-step methods I’ve crafted specifically for online entrepreneurs like you.
Hi, I’m Jim. I’m an attorney & online entrepreneur.
Way back in the 2000s, I became a lawyer because my landlord wouldn’t replace my waterlogged laptop after my apartment flooded (true story)… But after 10 years of running a law firm, and starting a few side hustles of my own, I got really excited about the entrepreneurial side of online business.
So I started a YouTube channel (back in the old timey internet days of 2015) to talk about online business and law…and, well, online business law.
The more I connected with online business owners & side hustlers, the more I realized how seemingly simple legal problems were holding back incredible entrepreneurs from turning their passion into a thriving business.
So, I’ve made it my mission to share my legal wisdom to help online entrepreneurs legally protect their businesses without spending thousands of dollars.
Since then, I’ve helped hundreds of solopreneurs, small business owners, and side hustlers looking to get their legal house in order. And that’s why I want to help you. I’ve bundled up my inside knowledge as an online business lawyer and experience as an entrepreneur so you can focus your efforts on building amazing businesses, and stop sweating the legal stuff.
I’ve created a place for bloggers, course creators, web designers, podcasters, coaches, Youtubers, and other entrepreneurs to go when they want trustworthy legal guidance that helps them transform their side hustle into a full-time job that’s legally legit and protected.
Learning some foundational principles was so helpful. Even the customizable template driven contracts increased my understanding tremendously. I've already started using the contracts, so when I pay a designer I know that I own the creative rights to the materials.
I’ve got much more clarity about legal docs required for my website & business, plus actually getting templates to get started.
The reassurance that my site has got a solid privacy policy and terms of service in place. Crazy as it sounds, as a web designer, this hadn’t been a high priority, but the course made me realize that all the fine print is not just for big corporations or e-commerce businesses.
INTRODUCING…
The LOCK it Down™ (legal) Toolkit
The LOCK it Down™ (legal) Toolkit is the only legal template & training program for online entrepreneurs who want to save thousands of dollars and countless hours setting up an online business the right way.
This program is for anyone wanting to turn their online side hustle into a legitimate, profitable business — but don’t know where to start:
- Entrepreneurs who are committed to scaling their business but are wasting precious time and resources dealing with legal headaches…
- Online Coaches who fear that every interaction with clients, employees, and vendors leaves them vulnerable because they lack legal guardrails…
- Course Creators who are sick of running in circles and are 100% committed to taking action to move their business forward.
The result? My easy-to-follow LOCK it Down™ Legal Protection System that will transform you from a worried entrepreneur to a Legally Legit CEO™ that feels like MC Hammer. Why? You can’t touch this!
The LOCK it Down™ (legal) Toolkit isn’t just templates
And it’s not just simplified, up-to-date, business law fundamentals… This toolkit has all of the information & resources you need to set up your business the RIGHT way. No matter where you’re starting from.
Wanna know how my toolkit will teach you to LOCK it Down™?
L = Setting a Strong Legal Foundation
In module 1, you’ll begin to bridge the gap between your dreams and your legal needs. And it all starts with the right set-up…
- Do you set up an LLC or a Corporation?
- What’s the difference between a sole proprietorship and a partnership?
- Just how much is this going to cost me in fees?
- You’ll get the answer to these questions and everything you need to register as a legit business.
You’ll also get…
- A video walkthrough of how to file your organizational forms, pay filing fees, and find the right websites to use (and the ones to avoid).
- The Business Entity Choice Checklist to help choose the correct legal entity for your business.
- A 10 Step Entity Formation Checklist which outlines the action plan to forming your online business entity the right way.
- The LLC Operating Agreement template that covers everything you need to be a fully functioning (and legitimate) LLC.
O = Protecting Your Online Presence
You’ve got your online business set up the right way. Now it’s time to protect it.
In this module, you’ll have a deep dive on all the things you need to protect your online presence. You’ll learn how to set up legal guardrails you need on your website & social media profiles.
You’ll have custom legal templates for the documents every website needs to stay compliant, as well as the few you don’t need until you do (and then you REALLY do), including:
- A Privacy Policy (legally required)
- A Website Terms and Conditions Contract – to protect your Intellectual Property and web properties
- A Website Terms of Sale for the stuff you sell online
- A Sampling of Legit Legal Disclaimers to make anyone think twice about suing you
- A DMCA Takedown Notice to give you safe harbor from copyright claims
- You’ll also have a Checklist to Protect Your Website so you don’t miss any critical steps along the way. Because without setting clear legal boundaries, you can never really feel safe.
C = Contracts for Working with Clients, Vendors & Contractors
Does sending out a client contract cause you to immediately break out in hives? You’re not the only one.
Too many online business owners rely on big-word-wielding, legally-dubious contracts. Or worse, they don’t use them at all and just rub that totally gross but super lucky rabbit’s foot hoping that it will all work out. And, more often than not, they end up paying the price. The truth is that contracts are your friend (not your frenemy).
When done correctly, they give your business a necessary safety net that allows you to scale without the fear of a dispute, penalty, or lawsuit hanging over your head. That’s why in this module, you’ll take an in-depth look at the contracts you need for your specific business. By the end of the module, you’ll understand why and when to use contracts — whether you’re working with clients, vendors, contractors, or employees. You’ll finally send out rock steady, bulletproof contracts that give you comfort when you sign on the dotted line.
You’ll get…
- A Client Contract Template for use with 1:1 clients
- An Employee Contract Checklist for when you make that first official hire
- An Independent Contractor Agreement Template for hiring your first VA, video editor, or social media manager
- A Contractor Agreements Checklist to make sure your contract covers all the legal bases
- Once your paperwork is locked in, you’ll finally have the Zen-like brain space to start developing your own profitable content! Did someone say “online course?!”
Which brings us to…
K = Keeping Your IP Safe
Let’s face it: “Intellectual Property” isn’t the sexiest topic (unless you’re a legal nerd like me). But it’s one of the most important (and profitable) ones for an online business owner.
In the internet era, it’s necessary to take the simple steps to protect your IP. Because, despite what you want to believe, intellectual theft is easier than ever. All it takes is copy + paste. Someone stealing your ideas, your brand materials, or even your course is bad enough, but it's 100x worse if you don’t have legal protections in place.
In this module, you’ll learn how to cover your bases in the event that the worst occurs (and if you’re around long enough, it will). You’ll get all of the tools you need to protect your business (and yourself) from unethical individuals (aka crappy people). You’ll also receive an Intellectual Property Checklist that shows you how to identify and protect your most precious IP assets, including copyrights, trademarks, and trade secrets.
And that’s just the content in your toolkit!
But, since I know that you’re ready to jump into action, you’re also gonna get…
Monthly Group Coaching & Training Calls*
The legal side of your business isn’t always as simple as “set it and forget it.” Undoubtedly, you’re going to have questions along the way. And, even though I set out to make the LOCK it Down™ (legal) Toolkit the most comprehensive legal resource available for aspiring entrepreneurs, there may be times when you’re a little unsure of how to proceed…
You’ve got questions, I’ve got answers.
I’ve loaded LOCK it Down™ (legal) Toolkit with a database of my most applicable group coaching calls. Every call includes Q&A sessions with students where I answer their most burning questions. As you go through the program, you can use these calls as a resource… just in case you’re ever stuck and in need of a helping hand.
Plus, you’ll also get…
If you want to protect your business, you first need to test it for weak points. The Legal Audit Checklist will expose your business’s biggest legal liabilities, so you can spring into action to fix the leak.
Scammers who steal your content can cost you time, revenue, and devalue your brand. Fortunately, there are ways to fight back. In this video training, I show you step-by-step how to proactively protect your website using the latest legal and technology protections.
In this video training, I review some of the biggest (and costliest) mistakes beginner entrepreneurs make. You’ll get insights from my years of experience as an online business owner and legal coach. Avoiding these mistakes will put you on the fast-track to rapidly scaling your business.
We can all benefit from an accountabili-buddy. That’s why I give you access to LOCK it Down™ (legal) Student Center for as long as you maintain your membership. You’ll get exclusive access to this Facebook group where you can share wins, post ideas, and ask for feedback from a group of like-minded entrepreneurs.
In this mini-course you will learn all about the mindset you need to get started with an online business, as well as how to pick your niche, grow your list, test and validate your first product, and make your first sales online. In addition, we will walk you through the tech you need and show you how to set everything up for as little as $50 a month!
When you sign up for the toolkit, you get access to monthly group coaching calls for as long as you stay a member. Join me and your fellow entrepreneurs on these live video calls to get clarity on legal issues and to pick my brain. I’ll answer your questions and address the latest legal changes that might impact your business.
As if the coaching calls weren't enough, you will also get access to private, members-only, advanced-level training and Q&As with a variety of industry experts. We will cover topics such as launch strategy, funnel creation, copywriting, branding, and systems… all with the goal to provide you with access to top-shelf, innovative, and updated information to help you build an amazing business.
Get The LOCK it Down™ (legal) Toolkit
For all of the information & resources you need to set up your business the RIGHT way.
My Personal Guarantee to You
Here’s the deal: I’ve built LOCK it Down™ (legal) Toolkit to provide immediate support to online business owners. You don’t have to wait 30 days to start seeing results. You can use the contracts the second you click the “buy” button. And, once you’ve logged in, it’s off to the races.
We are committed to helping purpose-driven entrepreneurs get their business legally protected so that they can stop worrying about legal and start building a business that will have a lasting and positive impact in the world.
And we are so convinced that you will find such tremendous value in this program that we are prepared to offer you a 100% satisfaction guarantee.
If you join us inside the LOCK it Down™ (legal) Toolkit, go through the training, try to implement what you have learned, and feel it is not for you, then we will refund 100% of your investment in the course within 30 days of your purchase.
The legal strategies, tutorials, checklists, systems, training and monthly calls* found within my LOCK it Down™ (legal) Toolkit are 100% real, and cannot be found anywhere else – because I created this system from the ground up based on my 17 years of legal experience.
It is my mission to make legal protections accessible for online entrepreneurs and small business owners. Legal doesn't have to be complicated, and I am confident that if you are looking for a simple, easy, and cost-effective way to get the proper legal protections in place for your business and join hundreds of other entrepreneurs who have already become Legally Legit, then this program will not only meet your expectations, but exceed them.
Questions your fellow online entrepreneurs asked before joining:
When you launch an online business, you’re making a lifelong investment. And, even though I give you tools that you can immediately implement to legally protect your business, there’s always a chance that something comes up down the road. That’s why when you join this course, you’re stuck with me for the long haul. You will have full lifetime access to this course and all future updates, including newly added and updated templates*. All of the 40+ lessons will be available instantly upon purchase, so you can dive in right away.
I’m going to be honest, I’ve designed this program specifically for online business owners. The step-by-step lessons and templates were hand-selected and cherry-picked with that specific clientele in mind.
Having said that: This course can absolutely work for brick and mortar business owners if you’re using online marketing as well. Nowadays, virtually every business owner is online: whether they have a website or social profiles. If that’s the case, this course will meet your needs. And if you’re developing intellectual property or serving clients 1:1, you definitely need this course! But, if you have no online presence and the only way to find your business is to scavenge the deep recesses of the Yellow Pages, then this program is probably not for you.
Listen: I’m not going to toot my own horn. I’d love to ramble on about my accomplishments, my good looks, or the fact that I was the inspiration for the lawyer played by Tom Cruise in A Few Good Men (sadly, untrue. But I did try out for Survivor once).
But here’s the thing: it’s not about me. The LOCK it Down™ (legal) Toolkit is about giving YOU the tools required to legally protect your online business. Not only that, but giving you the exact legal templates you need to implement the lessons as you go. And while I’m sure there are other valuable legal courses out there, I’m even more sure that The LOCK it Down™ (legal) Toolkit will give you everything you need to grow without spending thousands of dollars on lawyers or other programs.
Excuse me for a second while I put on my coaching hat. You can do it. All of my students are business owners just like you. Many of them don’t know the first thing about legal documents when they enter my course.
It’s totally natural to come in completely cold. My tutorials, templates, and checklists were designed with the “non-lawyer” in mind. You may not have a law degree by the time you’ve completed the course. But you will have a firm (no pun intended) grasp on how to understand and implement the legal stuff into your online business.
First: ouch.
Second: the legal landscape is constantly changing. That’s why I’d be doing you a massive disservice if I didn’t regularly update the training. Your lifetime access comes with regular updates, so you don’t have to worry about setting alerts or scavenging the news for the latest piece of legislation. Everyone who invests in the Toolkit will receive lifetime updates to the templates found within the course, and if you choose to join our monthly membership, you will receive new templates as they are developed. All of these updates will be available to you with no additional charge.*
If I had a dollar every time I was asked this question, I’d be poolside sipping a Mai Tai from a Maui beach house right about now.
Look: I understand. I wish that online templates were an easy, band-aid solution to all of your legal headaches. The truth is, the contracts you get from online template shops can end up costing you more money than an attorney. Some lawyers have put their kids through college fixing the mistakes their clients made by relying on these templates. The problem is these templates are packaged as a one-size-fits-all solution. In my course, you’ll get documents based on my years of legal experience drafting contracts and working one-on-one with people like you: online business owners, course creators and coaches. I’ve combined my top-tier legal training and experience with my clients’ hard lessons to create legal templates that are customized to work for your business.
You’ll get documents written with as much plain English as possible and video walkthroughs of each so you can actually understand clauses and language, and not have to pray that your contract is “good enough”.
Of course! The second you enter The Online Business (legal) Toolkit™ you get:
- Over 40 video lessons providing a crash course in all the legal tasks required to run an online business
- Legal templates covering everything you need to protect your online business
- A video training to help you avoid all the pitfalls that online entrepreneurs commonly face
- A checklist to audit your online business and test its legal weak points
- A video training giving you step-by-step instructions on how to fight back against online scammers
- Exclusive access to The LOCK it Down™ (legal) Toolkit Student Center Facebook group with support from your fellow students*
- A library of coaching call replays with over 15 hours of recording from my most powerful Q&A sessions*
- Live Monthly Coaching calls and subject matter expert calls to pick our brains and make sure you stay on top of recent legal developments.*
Still undecided?
The LOCK it Down™ (legal) Toolkit is for you if…
- You’re just getting started building a side hustle and want to make sure you do all the legal things right from the beginning. Or maybe you’re diving head first into a new online business and you want to have a solid legal foundation out of the gates.
- You’ve already been grinding for years, but you’re struggling to keep up with the legal demands that come with your business (no matter how many help articles or online forums you read).
- You’re ready to move full force towards your goals, if only your business was legally sound. Once you jump that hurdle, nothing can stop you!
- You’re willing to put in the work to crush your legal to-do list. You know that once you handle the heavy lifting, it’s all downhill from there.
- You’re already spending time dealing with the legal side of your business. However, those Youtube videos, online legal templates, and Google results are breeding less-than-stellar results.
- You’re not afraid to dive into the world of business so that you can equip yourself with the tools you need to resolve your issues. I’ll simplify the big stuff, but you have to be open to coaching.
- You’re excited to take care of the legal requirements related to growing your business. When you know what to do, you can confidently own and operate your business instead of worrying about all the what-if’s.
- You’re ready to follow an easy-to-implement plan to set up your business and face the future without fear of legal repercussions.
If your neck’s sore from head nodding to at least 5 of the above, then I’d be thrilled to have you join us inside The LOCK it Down™ (legal) Toolkit.
By now, you already know that the difference between a worried entrepreneur afraid of scaling and a Legally Legit CEO who fearlessly leads their business forward is… A proven system to legally set up and protect a business.
So, if you’re still here –
If you’re an aspiring entrepreneur looking to set up a legitimate online business…
If you’re planning on bringing on a new client, vendor or employee…
If you’ve ever had uncertainty, stress, or all-encompassing fear the moment you click “send” on a new contract…
If you’re so over the legal issues holding your business back from getting where it needs to be…
If you’re ready to stop running in circles and put your time and energy back into the part of your business you love…
You need The LOCK it Down™ (legal) Toolkit.
Join me inside the toolkit to protect your online business now and for years to come.
Enroll now and get:
- Self-paced curriculum with over 40 lessons that cover every aspect of legally protecting your online business
- Legal templates that will guide you through setting up your business entity, protecting your online properties and web presence, and securing your company as you serve clients, sell your courses, and work with contractors
- The LOCK it Down™ (legal) Student Center Membership & Facebook group*
- Monthly Legal Coaching Calls* to get answers to all of your questions about how to keep your business legally protected!
- Coaching call replays* – 15+ hours of recording from Q&A sessions with previous students
- Bonus: PDF – Legal Audit Scorecard
- Bonus: Video training – How to Keep Your Website Safe from Scammers and Copycats
- Bonus: Video training – 10 Avoidable Mistakes that Online Entrepreneurs Make
- Bonus: How to Earn Your First $1k Online Mini-Course
*Items marked with an asterisk are only available to our monthly membership students. You will be given the option to add this on at checkout. The first 30 days are free, and then you can choose to continue on for a low monthly investment.