In today's episode, I had the privilege of interviewing Kerrie Fitzgerald. Kerrie is an amazing entrepreneur that built a subscription business from nothing to amazing in just a few short years… all without using any paid ads!
Kerrie's strategy was to create robust and amazing client experiences, promote customer referral programs, and host monthly contests to grow her business organically.
She talked to her ideal clients, figured out what they wanted, and then gave it to them.
Surprise, surprise… it worked!
Today Kerrie is writing her second book and teaches other entrepreneurs how to build and scale an e-commerce brand from scratch without paid ads, just like she did.
In this episode we talk about how Kerrie came up for her business idea, the groundwork she did before she launched, and then how she built and sold this business in just a few short years.
This is one episode you definitely don't want to miss!
To learn more about what Kerrie is working on, or connect with her, visit her website or follow her on Instagram.
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The Biggest Takeaways
- Don't send one email follow-up to new customers. A robust email follow-up campaign can make a huge difference.
- A great way to build organic growth in your business is through customer referral programs.
- Run contests and challenges and offer free stuff to get people to promote your business on their social media accounts.
- Having a trademark in place would have made selling her business so much easier and much less stressful!
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The content of this podcast episode is provided for informational purposes only and is not intended to constitute legal advice. You should not rely upon any information contained on this podcast episode for legal advice. Listening to The Legal Jim Podcast is not intended to and shall not create an attorney-client relationship between you and James W. Hart or The Hart Law Firm, P.A. d/b/a Hawthorn Law. Messages or other forms of communication that you transmit to this website will not create an attorney-client relationship and thus information contained in such communications may not be protected as privileged. Neither James W. Hart nor The Hart Law Firm, P.A. makes any representation, warranty, or guarantee about the accuracy of the information contained in this podcast episode or in links to other podcasts, resources or websites. This podcast is provided “as is,” does not represent that any particular outcome will result from listening to this episode. Your use listening to this podcast is at your own risk. You enjoy this podcast episode and its contents only for personal, non-commercial purposes. Neither James W. Hart, The Hart Law Firm, P.A., nor anyone acting on their behalf, will be liable under any circumstances for damages of any kind.
