As a trademark attorney, you might think I’m the last person who would ever tell you not to register your trademark. But here’s the truth: registering a trademark isn’t always the right move—at least not for some entrepreneurs who may wonder when not to register a trademark. Too many entrepreneurs rush into the trademark process
When building a brand, one of the most important legal steps you can take is registering your trademark. But should you register your brand name or your logo first? In this guide, we’ll break down the key differences between word marks and logo (i.e. design) marks, and help you decide which one to file first.
In this episode of The Legal Jim, we interview Alexandra Watkins about what makes a great name for your business, as well as how to avoid a bad name. We talk about her signature SMILE and SCRATCH methods for picking amazing and memorable brand names. Don’t miss this episode! Learn More about Alexandra Watkins Alexandra
Can you trademark a hashtag in 2023? Yes, and this is especially important if you are seeking to protect a brand or product name that includes hashtag marks in the name. Currently there are 1,232 registered and active trademarks that include a hashtag (#) or the word “hashtag” in their name. So yes, registering a
In today’s episode, I had the privilege of interviewing Kerrie Fitzgerald. Kerrie is an amazing entrepreneur that built a subscription business from nothing to amazing in just a few short years… all without using any paid ads! Kerrie’s strategy was to create robust and amazing client experiences, promote customer referral programs, and host monthly contests
In today’s episode we review 3 mistakes I see people make with their intellectual property, specifically their trademarks, all the time. If you are building a brand, or thinking about building a brand, then pay careful attention to this episode! Subscribe Apple | Google | Spotify | Stitcher | Overcast SUBSCRIBE ON ITUNES Leave us
What is a combination mark logo, and should you use one for your online business? In today’s episode I’m going to explain what a combination mark logo is, and my thoughts on whether you should or should not attempt to register one of these trademarks for your business when you are just starting out. What
When you are first starting in business, deciding on the right business name can be tough. But even more difficult may be deciding whether to name your business after yourself or to pick a new brand name for your business. In today’s episode we will review some of the reasons why a brand name might
If you live in Florida (or any other state in the United States) and are interested in protecting your brand name, then you would be a good idea to consider registering a trademark or service mark either in the state where you live or with the USPTO. But if you are at the very beginning
