The Legal Blog for Entrepreneurs

Practical, Strategic, and Helpful Information and Resources for the entrepreneur who wants to start, build and protect their business.

trademark name vs logo

Should I Trademark My Business Name or My Logo First?

When building a brand, one of the most important legal steps you can take is registering your trademark. But should you register your brand name or your logo first? In this guide, we’ll break down the key differences between word marks and logo (i.e. design) marks, and help you decide which one to file first.

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starting an LLC in 2025

What EVERY Entrepreneur Needs To Know Before Starting An LLC in 2025

Affiliate Disclosure: Some of the links that follow are affiliate links. This means that my company may receive a commission for any purchases you make on the linked websites. Starting your own business can be both exciting and overwhelming. If you’re an aspiring entrepreneur looking to replace your day job with your dream business, starting

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Fund Your Startup Business

4 Ways to Fund Your Startup Business

Today I want to talk with you about four different ways that you can get the initial capital you need to fund your startup.  When considering how to fund your startup, give careful consideration to your financial situation, business plan, and willingness to give up equity or take on debt. Evaluate each method based on

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Alexandra Watkins

Alexandra Watkins on Picking an Awesome Brand Name

In this episode of The Legal Jim, we interview Alexandra Watkins about what makes a great name for your business, as well as how to avoid a bad name. We talk about her signature SMILE and SCRATCH methods for picking amazing and memorable brand names. Don’t miss this episode! Learn More about Alexandra Watkins Alexandra

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